Sol Swim is a premium swimsuit company that is dedicated to creating comfortable and elegant designs for women who appreciate soft, feminine styles. The brand is focused on infusing everyday life with small pleasures through their swimsuits. The key message of Sol Swim is to offer luxurious, comfortable swimsuits that bring a touch of luxury and pleasure to everyday life. The brand's visual identity should evoke soft, pastel colors, elegant fabrics and delicate, feminine details, and tone should be elevated, aspirational, fun, and approachable.
